BekaertDeslee is a world and B2B market leader in mattress fabrics and mattress textiles. From its headquarters in Waregem, Belgium, and through its eight business units and 24 branches, including in North and South America, Europe and Asia, it serves some 1,500 customers worldwide. Customer satisfaction and customer experience are paramount at the company. In cooperation with and by Integron, Bekaert Deslee commissioned an international customer survey in 40 different countries. "That research brought us many useful insights. Most of them were already known to us, but it is good to see them confirmed so that we can start to follow up and improve where necessary," said Hans Dewaele, Chief Commercial Officer (CCO) at BekaertDeslee.
The customer feedback program at CWS led to a culture shift internally. Customers enjoy being heard, so following up on feedback increases loyalty. Read more about this best-practice here.
Rapporten, whitepapers en meer
Explore Integron's research and advisory solutions for Customer Experience Feedback. Customer surveys, consultancy, and training. Download the brochure.
Discover our research and consultancy solutions concerning employee experience feedback. Download the extensive brochure.
