Why conduct an annual customer survey?
Better understanding of the relationship with your customers
If you as an organization decide to conduct an annual customer survey, you will gain a better understanding of the relationship between your company and its customers. Through an online customer survey, it is possible, for example, to collect feedback on a large scale in a targeted manner. By using a customized questionnaire, fully tailored to your organization, you can then pursue your goals in the most focused way possible.
Find out how loyal your customers are
Gain insight into Net Promoter Score (NPS), which allows you to measure how loyal your customers are and how likely they are to recommend your company to others. It also gives you insight into the competitiveness of your business, so you can compare how your customers rate your services against competitors.
Acting on all parts of the customer journey
A customer survey allows you to take action on all parts of the customer journey. By understanding how customers experience each touchpoint, you can make improvements to enhance the overall customer experience and increase customer loyalty. This can lead to higher customer satisfaction and positive word-of-mouth, which is essential for the healthy growth of your business.
Create a clear image of your organization
With an annual customer survey, you create a clear picture of your organization, by department. It allows you to identify weaknesses and strengths within the organization, allowing you to work more specifically on improvements. This promotes not only customer satisfaction, but also internal efficiency and productivity.
Our approach
Align
Integron will coordinate with you your requirements and the objective of the customer survey.
Fieldwork
With a composite questionnaire, we start the fieldwork in our research tool Customer Heartbeat®.
Report
Through our information and consulting products, we report the insights gained and put them into the Customer Heartbeat® dashboard.
Activate
Workshops and sessions are used to activate the results internally, after which we can take appropriate actions.
Our extensive
customer survey
Integron provides high-quality services. An annual customer survey you have us conduct is:
Quantitative
Designed with a comprehensive questionnaire
A (bi-)annual measurement
Flexible, in frequency and format
To be combined with other forms of research, such as strategic interviews and continuous measurement
Conducted both online and by phone