Mapping the customer journey together

Mapping the customer journey gives you an overview of all the touch points a consumer has with your product, brand or service. Whether you want to take the customer experience to the next level or better understand the results from previous customer satisfaction surveys, Integron helps you create a clear overview.

Why Customer Journey Mapping?

Creating support and awareness

By standing together in the employee’s shoes, we create support and awareness.

Thinking out of the box

Driving innovation by thinking out of the box and beyond everyday processes.

Acting on moments of truth

Optimizing and adding value by acting on the moments of truth.

How we work

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Determine focus

In a kickoff session, we determine the focus of mapping the customer journey. What are the goals and needs? For which customers do you want to map the customer journey? And which stakeholders and teams should be involved?


With the team, we put ourselves in the customer’s shoes and map out the customer journey. We ask the following questions: What are the phases? What is the behavior? What questions and needs does the customer have?

Take Inventory

After mapping the customer journey, we clarify where the pain points and moments of truth lie. We identify opportunities and work together toward solutions.


By engaging customers, we deepen the customer journey and fill in the gaps in our knowledge. This way we create a complete picture and can really start making a difference.

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Getting started with Customer Journey Mapping?

Would you like to clearly map the customer journey and gain insight into the customer journey of all your customers? Integron is happy to help you and provide services of the highest quality. Contact us.