Image research

Image research or reputation research provides insight into how prospects / the market views the core values and competencies of your organisation.

Why image research?

Insights into the differences between the desired and actual image

Know where your organisation stands in the market compared to the competition.

Possibility to further strengthen the market position of your organisation

Our approach

Align

Integron coordinates coordinate your wishes and the objective of the survey with you.

Programming

We use a compiled questionnaire to program the research and start the fieldwork in our Customer Heartbeat® research tool and, if agreed, deploy additional resources to obtain the desired response.

Reporting

We report the insights to you as a customer through our information and advice products. Everything is also visible in the Customer Heartbeat dashboard.

Activating

The results can be internally activated through workshops and sessions so that the right actions can be taken.

Integron’s image research is…

  • Quantitative research among stakeholders and customers

  • (Two) Annual quantitative measurementd of image and perception by using an extensive questionnaire

  • Online, by telephone and / or face-to-face interviews

  • To be supplemented with qualitative research

Also want to get more out of your customers?

Send us your request or question using the form below.

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Can I assist you?

Marit Luijten

Consultant