Strategic interviews

Give your customer a real voice! You can collect qualitative feedback from your best customers with personal interviews. Your customers will feel heard due to this personal attention and you get to ask questions at a strategic level. Personal interviews are a good addition to quantitative research to get even closer to the core of specific themes, but can also be conducted as a stand-alone process.

Why strategic interviews?

Give your key accounts the attention they need

Qualitative feedback on a strategic level

In-depth insight on theme’s that matter most according to your customers


Strategic interviews are…

  • Qualitative research on a strategic level

  • A great investment in customer relations

  • Your customer’s voice

  • Great addition to quantitative research

Do you want to get the best out of your customers?

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Marit Luijten