Ewald acquired his passion for customer and employee experience at Integron, where he worked as a project manager for many years. With his business background, he has spent the past several years working on strategic issues. Ewald has worked for Akzo Nobel, Stedin and Priva, among others. Modern strategy is increasingly shifting from pure shareholder thinking to creating (social) value. Therefore, it is important for an organization to be in continuous dialogue with stakeholders and in this way (re)evaluate priorities for the future. Ewald helps Integron and clients get these priorities on the table through strategic interviews and sessions.