{"id":18765,"date":"2024-06-12T15:42:47","date_gmt":"2024-06-12T13:42:47","guid":{"rendered":"https:\/\/www.integron.nl\/geen-onderdeel-van-een-categorie\/why-customer-satisfaction-survey\/"},"modified":"2025-06-24T11:44:02","modified_gmt":"2025-06-24T09:44:02","slug":"why-customer-satisfaction-survey","status":"publish","type":"post","link":"https:\/\/www.integron.nl\/en\/knowledge-news\/why-customer-satisfaction-survey\/","title":{"rendered":"Why customer satisfaction survey"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:10%;--awb-padding-left:10%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p>Integron is happy to be of service to you. With a customer satisfaction survey you determine what customers expect and how satisfied and loyal they are. This information is necessary to find out how your customer base views your organization. Discovering this position is only the first step. The higher goal of the customer satisfaction survey and conducting it is ultimately to significantly improve the relationship with the customer.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:10%;--awb-padding-left:10%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-transform:none;\"><h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 32; line-height: 1.3;\" data-fontsize=\"32\" data-lineheight=\"41.6px\">Conduct a customer satisfaction survey<\/h2>\n<p>What is important is that employees learn to handle the right information. In such a way that they can consciously and more skillfully strengthen the relationship with the customer. The sales manager has different interests than an account manager; the marketing department has different opportunities to use the information than the quality department. Informing and activating the right person with the right customer information is crucial to the return on investment of your KTO survey. The goal of the customer satisfaction survey and conducting it, is that not only the customer becomes more satisfied and loyal, but especially that your own organization enthusiastically starts working with this information from <a href=\"https:\/\/www.integron.nl\/en\/customer-survey\/annual-customer-survey\/\">the customer survey<\/a>. Check out our <a href=\"https:\/\/www.integron.nl\/en\/knowledge-news\/\">knowledge and customer stories<\/a> and create a good picture.<\/p>\n<h2>For what reason does an organization conduct a customer satisfaction survey?<\/h2>\n<p>There are a number of motives for an organization to conduct a survey of its customers. They vary from company to company and range from retaining customers to raising awareness of the organization. The most common goals are:<\/p>\n<ul>\n<li>Retaining customers<\/li>\n<li>Growing with customers<\/li>\n<li>Improving customer value<\/li>\n<li>Improve service quality<\/li>\n<li>Exceeding expectations in the moments of truth<\/li>\n<li>Improve individual customer relationship<\/li>\n<li>Creating ambassadorship with your customers<\/li>\n<li>Making internal organization more aware of their customers<\/li>\n<li>Training of commercial and customer-oriented employees<\/li>\n<li>Using marketing and sales budget more effectively<\/li>\n<li>Positioning and honing distinctiveness<\/li>\n<\/ul>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 32; line-height: 1.3;\" data-fontsize=\"32\" data-lineheight=\"41.6px\">A customer satisfaction survey makes your organization more aware and capable<\/h2>\n<p>We believe that we are not only responsible for providing information and motivating actions, after conducting the customer satisfaction survey. We also need to present new insights that improve the company&#8217;s relationships with customers and staff. Integron ensures that employees consciously fulfill their responsibility to the customer more competently. Ultimately, we see this as the greatest return on our efforts. Together with you, the customer and your employees, we ensure growth. With strengthening the relationship with your customer and staff as the highest goal of the survey.<\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 24; line-height: 1.5;\" data-fontsize=\"24\" data-lineheight=\"36px\">Discover our comprehensive professional services<\/h3>\n<p>Integron is happy to help you with the customer satisfaction survey (a KTO survey) and its implementation within your company. Are you curious about what we can do for your organization? Do not hesitate to contact <a href=\"https:\/\/www.integron.nl\/en\/contact\/\">us<\/a> and we will explore the possibilities together. Call <a href=\"tel:0031104115966\">0031104115966<\/a> or send an e-mail to <a href=\"mailto:info@integron.nl\">info@integron.nl.\u00a0<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-color:var(--awb-color2);--awb-border-top:2px;--awb-border-right:2px;--awb-border-bottom:2px;--awb-border-left:2px;--awb-border-style:solid;--awb-border-radius:15px 15px 15px 15px;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_3_4 3_4 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><h4 data-fontsize=\"20\" data-lineheight=\"32\">Do you also want less churn and more loyal customers?<\/h4>\n<p data-fontsize=\"20\" data-lineheight=\"32\">Check out our solutions to improve your customer experience!<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_4 1_4 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-bottom:0px;\" target=\"_self\" href=\"https:\/\/www.integron.nl\/en\/downloads-en\/brochure-customer-experience-feedback\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Download brochure<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height fusion-animated\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:60px;--awb-margin-bottom:30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:1.4;\">Related Posts<\/h3><\/div><div class=\"fusion-blog-shortcode fusion-blog-shortcode-1 fusion-blog-archive fusion-blog-layout-grid-wrapper fusion-blog-no\"><style type=\"text\/css\">.fusion-blog-shortcode-1 .fusion-blog-layout-grid .fusion-post-grid{padding:20px;}.fusion-blog-shortcode-1 .fusion-posts-container{margin-left: -20px !important; margin-right:-20px !important;}<\/style><div class=\"fusion-posts-container fusion-posts-container-no fusion-no-meta-info fusion-blog-rollover fusion-blog-layout-grid fusion-blog-layout-grid-3 isotope fusion-blog-equal-heights\" data-pages=\"1\" data-grid-col-space=\"40\" style=\"margin: -20px -20px 0;min-height:500px;\"><article id=\"blog-1-post-18765\" class=\"fusion-post-grid post-18765 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-experience-en-2 category-knowledge-news tag-customer-satisfaction-survey\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #e5e5e5;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#e5e5e5;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.integron.nl\/wp-content\/uploads\/2019\/02\/Klanttevredenheidsonderzoek.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.integron.nl\/wp-content\/uploads\/2019\/02\/Klanttevredenheidsonderzoek.jpg\" data-srcset=\"https:\/\/www.integron.nl\/wp-content\/uploads\/2019\/02\/Klanttevredenheidsonderzoek-200x113.jpg 200w, https:\/\/www.integron.nl\/wp-content\/uploads\/2019\/02\/Klanttevredenheidsonderzoek-400x225.jpg 400w, https:\/\/www.integron.nl\/wp-content\/uploads\/2019\/02\/Klanttevredenheidsonderzoek-600x338.jpg 600w, https:\/\/www.integron.nl\/wp-content\/uploads\/2019\/02\/Klanttevredenheidsonderzoek-800x450.jpg 800w, https:\/\/www.integron.nl\/wp-content\/uploads\/2019\/02\/Klanttevredenheidsonderzoek-1200x675.jpg 1200w, https:\/\/www.integron.nl\/wp-content\/uploads\/2019\/02\/Klanttevredenheidsonderzoek.jpg 1920w\" data-sizes=\"auto\" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/www.integron.nl\/en\/knowledge-news\/why-customer-satisfaction-survey\/\">Why customer satisfaction survey<\/a>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-sep\"><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-gallery\" href=\"https:\/\/www.integron.nl\/wp-content\/uploads\/2019\/02\/Klanttevredenheidsonderzoek.jpg\" data-options=\"\" data-id=\"18765\" data-rel=\"iLightbox[gallery]\" data-title=\"Waarom klanttevredenheidsonderzoek\" data-caption=\"\">\n\t\t\t\t\t\tGallery\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.integron.nl\/en\/knowledge-news\/why-customer-satisfaction-survey\/\">\n\t\t\t\t\t\tWhy customer satisfaction survey\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-categories\"><a href=\"https:\/\/www.integron.nl\/en\/berichten\/knowledge-news\/customer-experience-en-2\/\" rel=\"tag\">Customer Experience<\/a>, <a href=\"https:\/\/www.integron.nl\/en\/berichten\/knowledge-news\/\" rel=\"tag\">Knowledge &amp; News<\/a><\/div>\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.integron.nl\/en\/knowledge-news\/why-customer-satisfaction-survey\/\" aria-label=\"Why customer satisfaction survey\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:20px 20px 20px 20px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.integron.nl\/en\/knowledge-news\/why-customer-satisfaction-survey\/\">Why customer satisfaction survey<\/a><\/h2><div class=\"fusion-post-content-container\"><p>Measuring customer satisfaction is invaluable in today's competitive marketplace. Customer satisfaction surveys (KTO) provide organizations with insight into their customers' expectations and experiences. This is essential for improving customer loyalty. Integron supports companies in conducting these surveys. Thus, we not only provide valuable data but also develop complete strategies to strengthen their customer relationships. In this blog, we explain why a KTO is a strategic tool for improving your services and creating satisfied and loyal customers.     <\/p><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-15727\" class=\"fusion-post-grid post-15727 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-experience-en category-customer-experience-en-2 category-knowledge-news tag-customer-experience-en tag-customer-experience-en-2 tag-customer-feedback tag-customer-journey-en-2 tag-nps-en-2\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #e5e5e5;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#e5e5e5;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.integron.nl\/wp-content\/uploads\/2023\/05\/Foto-veerkracht-persbericht-1-min.png\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"Is een negatieve NPS zo erg als het lijkt?\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27675%27%20viewBox%3D%270%200%201200%20675%27%3E%3Crect%20width%3D%271200%27%20height%3D%27675%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.integron.nl\/wp-content\/uploads\/2023\/05\/Foto-veerkracht-persbericht-1-min.png\" data-srcset=\"https:\/\/www.integron.nl\/wp-content\/uploads\/2023\/05\/Foto-veerkracht-persbericht-1-min-200x113.png 200w, https:\/\/www.integron.nl\/wp-content\/uploads\/2023\/05\/Foto-veerkracht-persbericht-1-min-400x225.png 400w, https:\/\/www.integron.nl\/wp-content\/uploads\/2023\/05\/Foto-veerkracht-persbericht-1-min-600x338.png 600w, https:\/\/www.integron.nl\/wp-content\/uploads\/2023\/05\/Foto-veerkracht-persbericht-1-min-800x450.png 800w, https:\/\/www.integron.nl\/wp-content\/uploads\/2023\/05\/Foto-veerkracht-persbericht-1-min.png 1200w\" data-sizes=\"auto\" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/www.integron.nl\/en\/knowledge-news\/is-a-negative-nps-as-bad-as-it-seems\/\">Is a negative NPS as bad as it seems?<\/a>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-sep\"><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-gallery\" href=\"https:\/\/www.integron.nl\/wp-content\/uploads\/2023\/05\/Foto-veerkracht-persbericht-1-min.png\" data-options=\"\" data-id=\"15727\" data-rel=\"iLightbox[gallery]\" data-title=\"Foto-veerkracht-persbericht-1-min\" data-caption=\"\">\n\t\t\t\t\t\tGallery\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.integron.nl\/en\/knowledge-news\/is-a-negative-nps-as-bad-as-it-seems\/\">\n\t\t\t\t\t\tIs a negative NPS as bad as it seems?\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-categories\"><a href=\"https:\/\/www.integron.nl\/en\/berichten\/knowledge-news\/customer-experience-en\/\" rel=\"tag\">Customer Experience<\/a>, <a href=\"https:\/\/www.integron.nl\/en\/berichten\/knowledge-news\/customer-experience-en-2\/\" rel=\"tag\">Customer Experience<\/a>, <a href=\"https:\/\/www.integron.nl\/en\/berichten\/knowledge-news\/\" rel=\"tag\">Knowledge &amp; News<\/a><\/div>\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.integron.nl\/en\/knowledge-news\/is-a-negative-nps-as-bad-as-it-seems\/\" aria-label=\"Is a negative NPS as bad as it seems?\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:20px 20px 20px 20px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.integron.nl\/en\/knowledge-news\/is-a-negative-nps-as-bad-as-it-seems\/\">Is a negative NPS as bad as it seems?<\/a><\/h2><div class=\"fusion-post-content-container\"><p>Who recommends your company or organization to others? The NPS (Net Promoter Score) methodology, widely used worldwide, allows you to map that out. You can measure NPS in several ways; including the relational or transactional way. Now when do you deploy which measurement method? We give the differences and the pros and cons.<\/p><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-15735\" class=\"fusion-post-grid post-15735 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-experience-en-2 category-customer-experience-en category-knowledge-news tag-customer-experience-en tag-customer-experience-en-2 tag-customer-feedback tag-customer-loyalty tag-nps-en-2 tag-roi-en\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid #e5e5e5;border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#e5e5e5;\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.integron.nl\/wp-content\/uploads\/2023\/04\/ROI-CX-feedback-en-NPS.jpg\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27675%27%20viewBox%3D%270%200%201200%20675%27%3E%3Crect%20width%3D%271200%27%20height%3D%27675%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.integron.nl\/wp-content\/uploads\/2023\/04\/ROI-CX-feedback-en-NPS.jpg\" data-srcset=\"https:\/\/www.integron.nl\/wp-content\/uploads\/2023\/04\/ROI-CX-feedback-en-NPS-200x113.jpg 200w, https:\/\/www.integron.nl\/wp-content\/uploads\/2023\/04\/ROI-CX-feedback-en-NPS-400x225.jpg 400w, https:\/\/www.integron.nl\/wp-content\/uploads\/2023\/04\/ROI-CX-feedback-en-NPS-600x338.jpg 600w, https:\/\/www.integron.nl\/wp-content\/uploads\/2023\/04\/ROI-CX-feedback-en-NPS-800x450.jpg 800w, https:\/\/www.integron.nl\/wp-content\/uploads\/2023\/04\/ROI-CX-feedback-en-NPS.jpg 1200w\" data-sizes=\"auto\" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/www.integron.nl\/en\/knowledge-news\/customer-loyalty-the-engine-for-success-the-impact-of-nps-and-cx-on-your-financial-drivers\/\">Customer loyalty the engine for success: the impact of NPS and CX on your financial drivers<\/a>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-sep\"><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-gallery\" href=\"https:\/\/www.integron.nl\/wp-content\/uploads\/2023\/04\/ROI-CX-feedback-en-NPS.jpg\" data-options=\"\" data-id=\"15735\" data-rel=\"iLightbox[gallery]\" data-title=\"\" data-caption=\"\">\n\t\t\t\t\t\tGallery\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.integron.nl\/en\/knowledge-news\/customer-loyalty-the-engine-for-success-the-impact-of-nps-and-cx-on-your-financial-drivers\/\">\n\t\t\t\t\t\tCustomer loyalty the engine for success: the impact of NPS and CX on your financial drivers\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-categories\"><a href=\"https:\/\/www.integron.nl\/en\/berichten\/knowledge-news\/customer-experience-en-2\/\" rel=\"tag\">Customer Experience<\/a>, <a href=\"https:\/\/www.integron.nl\/en\/berichten\/knowledge-news\/customer-experience-en\/\" rel=\"tag\">Customer Experience<\/a>, <a href=\"https:\/\/www.integron.nl\/en\/berichten\/knowledge-news\/\" rel=\"tag\">Knowledge &amp; News<\/a><\/div>\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.integron.nl\/en\/knowledge-news\/customer-loyalty-the-engine-for-success-the-impact-of-nps-and-cx-on-your-financial-drivers\/\" aria-label=\"Customer loyalty the engine for success: the impact of NPS and CX on your financial drivers\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:20px 20px 20px 20px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.integron.nl\/en\/knowledge-news\/customer-loyalty-the-engine-for-success-the-impact-of-nps-and-cx-on-your-financial-drivers\/\">Customer loyalty the engine for success: the impact of NPS and CX on your financial drivers<\/a><\/h2><div class=\"fusion-post-content-container\"><p>With more enthusiastic, recommending customers (promoters), you can ensure sales increases that are quite higher than those of organizations lower on the NPS ladder. So how do you improve your ROI when you start working concretely and structurally with your customer experience and NPS, investing in your customers?  <\/p><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Measuring customer satisfaction is invaluable in today&#8217;s competitive marketplace. Customer satisfaction surveys (KTO) provide organizations with insight into their customers&#8217; expectations and experiences. This is essential for improving customer loyalty. Integron supports companies in conducting these surveys. Thus, we not only provide valuable data but also develop complete strategies to strengthen their customer relationships. In this blog, we explain why a KTO is a strategic tool for improving your services and creating satisfied and loyal customers.     <\/p>\n","protected":false},"author":1,"featured_media":14417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[627,573],"tags":[622],"class_list":["post-18765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience-en-2","category-knowledge-news","tag-customer-satisfaction-survey"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conducting customer satisfaction surveys? Here&#039;s how to do it!<\/title>\n<meta name=\"description\" content=\"With a customer satisfaction survey (KTO), gain insight into your customer base. Find out how we offer you the right guidance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.integron.nl\/en\/knowledge-news\/why-customer-satisfaction-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conducting customer satisfaction surveys? Here&#039;s how to do it!\" \/>\n<meta property=\"og:description\" content=\"With a customer satisfaction survey (KTO), gain insight into your customer base. 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