Stakeholder and image research
Stakeholder and / or image research provides insight into how stakeholders view the core values and competencies of your organization. It also provides steering information to resolve conflicting interests and how you can optimally connect all stakeholders.
Why stakeholder or image research?
Insight in the difference between the expected and the true image of your organization
Prevent conflicting interests between all stakeholders or resolve them altogether.
Focus on the connection, distinctiveness and positioning in relation to the expectations of your customers and/or stakeholders.
Stakeholder and image research is…
Quantitative research with stakeholders and customers
Annual research using a detailed questionnaire
Online, by phone or face to face interviews
Can be combined with qualitative research like strategic interviews or panels to get more in depth feedback