OCI Nitrogen is one of Europe’s leaders in the field of mineral fertilisers. These mineral fertilisers play an essential role in the improvement of the productivity of agriculture. Thus OCI Nitrogen supports the world’s increasing demand for food. In addition to mineral fertilisers, OCI Nitrogen produces ammonia and melamine.
Following a successful survey by Integron at OCI Nitrogen’s melamine department, Integron also carried out a customer survey for the mineral fertilisers department.
In order to gain accurate insight, the survey was carried out within Europe and the various sales areas were mapped out. This gave OCI Nitrogen an accurate impression of customer perception at both overall and regional levels. OCI Nitrogen’s initial intention was to go to work with the results. This intention was given further shape in collaboration with Integron. Integron not only carried out the survey to OCI Nitrogen’s satisfaction, but also advised OCI Nitrogen on how to make use of the results.
“Not only did the survey go well and are we pleased with the results, but we can also make good use of the results thanks to the improvement approach that we developed together with Integron,” Ivo Gubbels of OCI Nitrogen said. “Our intention is to take targeted measures based on the information in the report. The customer reports per account manager that Integron provided offer an important contribution for our sales staff. Furthermore, our management is strongly involved in the follow-up, which further strengthens us on the improvement path we have chosen. We look forward to the next measurement, which will show whether our organisation has become (even) better.”