Provimi is one of the leaders in the international animal feed industry. The company delivers innovative, practical and result oriented animal feeds and feeding programmes to modern producers. As a developer and producer of premixes, concentrates and specialities, like milkreplacers, piglet feeds and special additives Provimi satisfies the specific needs and requirements. Awareness of market trends and the ability to respond rapidly to new developments is the key to success. Research is an integral part of Provimi’s strategy of maintaining and further expanding their worldwide market leadership.

With research, Provimi also tracks customer requirements and actual performance. Provimi asked Integron as a B2B specialist in customer satisfaction to execute a customer survey. The project was well prepared and survey questions were defined based on best practices in similar industries but also customized for Provimi.

Yoram Knoop, managing director North Western Europe: ”Integron contacted the customers in their local languages to ask for cooperation to an online survey. We got regular updates and were even able to view the response and results via an online results dashboard. This is a really sophisticated tool which helps us to draw up priorities in a very clear and easy way. After the results were presented by Integron, we decided to organize improvement workshops in the different Provimi companies.  Each of the companies has its own market and customer requirements and characteristics. The most powerful aspect is that in a short time frame we as a Management Team agreed on the actions to take and also set directions immediately. A very powerful and practical survey which gives us a wealth of information to direct improve our performance, reduce costs and create loyal customers."